Assistant Director of Sales (Orchard Cluster)

Responsibilities

• Develop and guide the sales team’s strategy and targets, leading them to meet overall goals within budget constraints.
• Monitor sales performance and adjust activities, account management, and sales priorities as needed to achieve objectives.
• Build and maintain strong relationships with clients before, during, and after conferences, exceeding their expectations to encourage repeat business.
• Participate in the creation of the marketing plan, sales action plan, profit plan, advertising and promotions budget, and marketing audits.
• Track forecasts for all group and FIT segments, identifying periods needing increased sales focus to meet targets.
• Mentor and motivate the sales team to reach sales objectives.
• Monitor group bookings in relation to room availability, types, and customer spending potential to maximize revenue from rooms and other services.
• Attend trade shows, travel functions, and major business events as required or directed by the Director of Sales & Marketing.
• Foster good working relationships with other departments, ensuring effective communication and teamwork.
• Perform additional duties as assigned by hotel management.

Requirements

• Bachelor’s degree in Business, Marketing, or Hospitality Management
• 4–6 years of hospitality sales experience 
• Support Director in strategic sales initiatives 
• Manage key accounts and assist in revenue forecasting 
• Strong negotiation and client relationship skills 
• Knowledge of hospitality CRM systems 
• Ability to lead and mentor junior team members 
• Excellent organizational and communication skills 
• Market analysis and reporting proficiency