Assistant Manager, Email and Loyalty Marketing

Responsibilities

You will be part of a performance marketing digital team responsible for driving eCommerce capabilities at Far East Hospitality. As the Assistant Manager, Email & Loyalty Marketing, you will take ownership of the strategies and KPIs for the group’s membership programme.   

• Strategize and design roadmap to grow and future-proof the membership programme, from revenue generation and data management to marketing technology and member experience.
• Develop marketing automation journeys and create personalized email content on Salesforce Marketing Cloud (SFMC), perform database segmentation and run regular A/B tests to drive engagement and return stays.
• Analyse performance of membership growth and engagement, marketing automation and email campaign performance using Salesforce Marketing Cloud (SFMC), Google Analytics, Looker Studio and email deliverability tools.
• Plan and execute multi-market initiatives, both digital and offline, to acquire and engage members.
• Provide governance and training to internal stakeholders, where necessary, on the membership programme.
• Perform any other duties assigned by supervisor, carrying them out diligently and professionally. 

Requirements

• Degree in Business, Marketing, Hospitality, or a related field
• Minimum 4 to 6 years of work experience in email marketing/marketing automation and/or loyalty programme management
• Ability to thrive in a fast-paced, dynamic environment, while being detail-oriented
• Strong copywriting and analytical skills
• Hands-on experience with Salesforce Marketing Cloud (SFMC) will be advantageous