Director of Marketing Communications (Sentosa Cluster)

Responsibilities

• Responsible for the full spectrum of marketing communications support for the assigned properties.
• Provide strategic direction and execution of communication materials, both offline and online as required for the assigned properties.
• Ensure consistent adherence to Corporate Identity guidelines of the assigned brand/s
• Develop and maintain content including videos and photographs of the assigned portfolios on company’s website and other owned platforms.
• Work closely with AGMs, ADSMs and Corporate / Field Sales to develop new campaigns for the respective market segments
• Recommend, use and optimize various communication platforms to engage with various audiences and market segments
• Drive PR activities to garner coverage for the assigned properties
• Support the brand/s’ Social Media Pages to increase awareness for the brands and the assigned properties
• Develop creative ideas to continuously improve internal processes and elevate the standard of work produced

Requirements

• Degree in Marketing
• Minimum 5 years of experience in Marcoms with reputable hotel brands, chains or equivalent with minimum of 2 years in managing direct reports.
• Experience in managing external agencies such as creative media by, PR and social media
• Experience in managing external vendors and partners such as printers, publishing houses etc.
• Proficient in MS Office tools such as Word, Excel, Outlook and PowerPoint
• Knowledge of Photoshop or similar software, digital marketing and social media management will be an advantage
• Motivated, passionate and self-starter individual who thrive working in a fast-paced environment with demanding work schedules
• Organized, detailed-oriented and sensitive to deadlines
• Excellent interpersonal and communications skills including demonstrated poise, tact and diplomacy especially in dealing with media and senior managements.
• Ability to work independently and as a team player