Manager, Corporate Affairs

Responsibilities

• Lead the planning and implementation of PR and communications initiatives related to the corporate brand and business unit brands to enhance the company’s brand awareness and corporate image

• Set up protocols, ensure good corporate governance, and tone of voice for all assets developed for corporate communications

• Develop and execute creative, engaging and effective PR campaigns through translating brand and key messages into media concepts and compelling stories

• Leveraging a variety of media channels to maximize the company’s brand exposure through press engagement, interviews, editorials, and listings where suitable

• Build strong and positive relationships with editors and journalists of traditional media, key newspapers and publications, influencers, KOLs, and other related parties

• Develop and/or edit news releases, speeches, articles and other press and editorial collateral and materials

• Ensure crisis preparedness for the company. Support the development and implementation of crisis and issues management frameworks for the company

• Manage sensitive issues jointly with respective business groups and overseas offices to protect the reputation of the company and the employer brand

• Advise business groups on PR and communication campaign development and execution for a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities

• Managing external PR and communications agencies

• Analysing and reporting results of PR campaigns & initiatives

Leadership Responsibilities

• Able to offer sound guidance to key business stakeholders and company leaders in corporate PR 

• Establishes direction/ objectives for the team, trains and monitors team members’ performance.

• Cultivates and nurtures the growth and development of team members.

Requirements

• Degree in Public Relations, Mass Communications, or related fields

• Minimum 10 years’ experience in public relations and corporate communications / crisis communications. 

• A solid understanding of the media landscape. 

• A strong network of PR and media contacts. 

• Exceptional verbal and written communication skills  

• Excellent presentation and interpersonal and stakeholder management skills to engage diverse audiences with ease 

• Experience in PR agency and/or real estate industry will be an added advantage