Manager, Digital Marketing
About Us
Far East Organization is a Christian Enterprise, which develops real estate and operates businesses by serving with grace, love, integrity and honesty. Together with its Hong Kong-based sister company Sino Group, they are one of Asia’s largest real estate groups, with operations in Singapore, Malaysia, Australia, Japan, China (Mainland and Hong Kong) and USA.
Far East Organization is the largest private property developer in Singapore, having developed over 780 developments across all segments of real estate including 55,000 private homes in Singapore since its establishment in 1960. Far East Organization includes three listed entities: Far East Orchard Limited, Far East Hospitality Trust and Yeo Hiap Seng Limited.
Far East Organization is the winner of 14 FIABCI World Prix d’Excellence awards, the highest honour in international real estate. In 2022, Far East Organization is listed as top 50 of The Straits Time’s Singapore Best Employers Study. We believe in taking care of the total well-being of our people as they grow with us. We nurture a community where talent is developed and recognised, innovative ideas are encouraged, and achievements celebrated.
Our health and well-being benefits provide physical, mental and spiritual support to our people and their families. In addition to annual leave, performance bonus, medical and insurance coverage, you can anticipate the provision of birthday leave, birthday benefits, family care leave, flexible benefits, staff rebates at F&B outlets, and special rates at our hotels, both locally and overseas. We empower you in your engagement with the wider community by providing varied activities to experience different opportunities to serve and contribute to the community.
About the Role
We are looking for an experienced Digital Marketing professional to lead initiatives that drive property sales and leasing across residential, commercial, industrial, and medical segments. This role oversees marketing operations, digital media, agent engagement, and budget management, while supervising the team and reporting to the Head of Marketing.
Responsibilities
- Conceptualize and implement marketing strategies, advertising campaigns and events to promote brand and properties for sales and lease – including residential, commercial, industrial and medical properties.
- Develop cohesive and distinctive marketing, advertising and communication materials for sales, leasing, retention and engagement purposes.
- Responsible for day to day digital and social media activities including planning, uploading campaigns, optimization, and reporting; media planning, buying and execution; trafficking and reporting of media campaigns; and support in the development of media strategies and proposals.
- Measure and report performance of all marketing campaigns and activities, and assess against goals (ROI and KPIs).
- Build strategic partnership, soliciting co-promotional relationships with external partners and aggregators sites.
- Cultivate and manage strong relationships with property agents and their agencies through regular communications and activities.
- Manage and track marketing budget.
- Manage day-to-day function of the department and provide supervision to staff.
Requirements
- Degree in Marketing or equivalent.
- At least 8 to 10 years of relevant working experience, preferably in multinational companies or real estate industry.
- Flair for copywriting, an eye for creative layout and visualisation.
- Possess strong media buying knowledge and have experience working with media agencies, covering print, OOH, digital and social media channels.
- Well versed with digital (SEO/SEM/Programmatic/DCO) and social media platforms, and able to deliver robust leads acquisition campaigns with detailed tracking and optimisation to improve sales leads and conversion success.