Marketing Communications Executive (Orchard Cluster)

Responsibilities

• Report to Communications Manager and provide full spectrum of marketing communications support for the assigned properties.
• Responsible for collateral developments from brief to final production including liaising with external parties
• Ensure consistent adherence to Corporate Identity guidelines of the assigned brand/s
• Develop and maintain content including videos and photographs of the assigned portfolios on company’s website and other owned platforms.
• Develop PR strategies to garner coverage for the assigned properties from conceptualizing to press release to execution
• Develop social media strategies to increase the share of voice of the assigned brand/s on online platforms
• Deliver the assigned projects within the approved budget
• Develop creative ideas to continuously improve internal processes and elevate the standard of work produced
• Perform any other duties assigned by supervisors professionally and diligently

Requirements

• Bachelor’s degree / Diploma in Marketing, Communications, or Hospitality Management
• 0–2 years of experience in marketing communications (fresh graduates are welcome)
• Assist in executing marketing and PR campaigns
• Strong writing and content creation skills
• Knowledge of social media platforms and digital marketing basics
• Familiarity with hospitality CRM and marketing tools
• Good organizational and time management skills
• Ability to coordinate with internal teams and external vendors
• Strong communication skills