Requisition ID:  11722

Real Estate Market Insights Analyst (Sales & Leasing Group)

About Us

Far East Organization is a Christian Enterprise, which develops real estate and operates businesses by serving with grace, love, integrity and honesty. Together with its Hong Kong-based sister company Sino Group, they are one of Asia’s largest real estate groups, with operations in Singapore, Malaysia, Australia, Japan, China (Mainland and Hong Kong) and USA. 


Far East Organization is the largest private property developer in Singapore, having developed over 780 developments across all segments of real estate including 55,000 private homes in Singapore since its establishment in 1960. Far East Organization includes three listed entities: Far East Orchard Limited, Far East Hospitality Trust and Yeo Hiap Seng Limited. 


Far East Organization is the winner of 14 FIABCI World Prix d’Excellence awards, the highest honour in international real estate. In 2022, Far East Organization is listed as top 50 of The Straits Time’s Singapore Best Employers Study. We believe in taking care of the total well-being of our people as they grow with us. We nurture a community where talent is developed and recognised, innovative ideas are encouraged, and achievements celebrated. 


Our health and well-being benefits provide physical, mental and spiritual support to our people and their families. In addition to annual leave, performance bonus, medical and insurance coverage, you can anticipate the provision of birthday leave, birthday benefits, family care leave, flexible benefits, staff rebates at F&B outlets, and special rates at our hotels, both locally and overseas. We empower you in your engagement with the wider community by providing varied activities to experience different opportunities to serve and contribute to the community.

About the Role

Market Studies & Analysis

  • Monitor and analyze *Residential sales performance of competitor projects with reporting as follows:
    • New launch residential sales performance and Agent’s Commission
    • Creative sales package(s) introduced by Developer(s)
    • ABSD remission timelines of competitor projects
    • Government land sales provisional tender closing results

*Extension of coverage to Commercial and Industrial market segments


Product Development and Feasibility Studies

  • Spearhead initial product positioning of the development to direct projects and consultants to develop a product that is aligned with market demand and trends
  • Provide market feedback to the Management regarding competitive offerings, customer needs, demands and work closely with Development Projects team to generate product development ideas for upcoming/new Far East Organization product launches
  • Product development driven by data analysis of competitor projects such as product provisions, fittings, and market trends (i.e. Bedroom type, size, unit layout)
  • Provide proposals on intended unit mix, sizes and detailed review of layouts guided by salability and market benchmarks 
  • Analysis of competitors’ pricings and provide proposal on selling price of intended product conceived.
  • Far East Organization Vacant Land bank review (work closely with Finance and Development Projects to identify potential sites for redevelopment for sales launch)
  • Provide support to Directors to evaluate new development/ redevelopment opportunities in Government Land Tenders and private enbloc market.


Sales Development

  • Develop tool kits (Unique product attributes or information, property market information) to equip Sales team with the relevant information to conduct all sales-related functions at show flats/ sales galleries which include attending to sales enquires of prospective buyers diligently, telemarketing and converting them to sales transactions.
  • Equip sales team with Market updates and competitor sales launch activities
  • Conduct monthly market review and performance benchmark
  • Develop tool kit for new/upcoming launch products for sales team, joint marketing agencies and agents to use for sales-related function
  • Application of insights gathered to supplement Sales team product pitches
  • Ensure all statutory requirements are adhered to in carrying out the responsibilities.

About You

  • Diploma or Degree in Real Estate, Marketing, Business Administration, Data Analytics, or equivalent
  • Minimally 2 years of relevant research/ analyst experience, preferably in Real Estate
  • Resourceful with good communication and presentation skills
  • Analytical and able to draw insights from data for improving sales/ product development strategies and solutions.
  • A good understanding of the challenges facing the local property market will be an added advantage.